Trying to figure out Facebook
Vince Lombardi on loyalty and leadership

Narratives that work

Narratives have traditionally been entertainment or history. The call to use them in advertising has had mixed results. We are finding more coaches who are pointing out HOW to design a narrative that works for a commercial message. 

Medium: Helping leaders tell strategic stories, 2017-Oct-24 by Andy Raskin

One of the most powerful ways to turn prospects into aspiring heroes is to pit them against an antagonist.

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