Have you heard of the 'amplification' tactic for promoting women's ideas?
Hut Rewards from Pizza Hut jacks up the free pizza for loyalty race

Loyalty without trust

Power allows people to demand loyalty they haven't earned, but I'm not sure it should even be called loyalty. We usually call it "coerced loyalty" but the important thing is that it's not based on a track record of mutual trust. The interplay between trust and loyalty has been amazingly examined in Kendrick Lamar's LOYALTY video, directed by Dave Meyers & the little homies, featuring Rihanna. I'm not sure the point comes across in the lyrics as clearly as it does in the video, which contrasts coercive and trust-based loyalty vividly. 

Kendrick Lamar and Rihanna

Loyalty, loyalty, loyalty
Tell me who you loyal to
Is it money? Is it fame? Is it weed? Is it drink?
Is it comin' down with the loud pipes and the rain?
Big chillin', only for the power in your name
Tell me who you loyal to
Is it love for the streets when the lights get dark?
Is it unconditional when the 'Rari don't start?
Tell me when your loyalty is comin' from the heart

Watch the video at Vevo. Lyrics at Genius