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Unlearning marketing

I see a lot of problems in marketing, but I hadn't been seeing them as problems of "unlearning." Now I will.  

Harvard Business Review: Why the Problem with Learning Is Unlearning, 2016-Nov-3 by Mark Bonchek

We need to unlearn the push model of marketing and explore alternative models. For example, instead of using relationships to drive transactions, we could be building brand orbits and embedding transactions in relationships. Instead of customers being consumers, we could have relationships with them in a variety of roles and social facets. Beyond delivering a value proposition, we could be fulfilling a shared purpose.

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