Unlearning marketing
Navigating the stream: the challenge of communicating context

Finding the best clients by cultivating conversations about our processes

Alex Mather points out that moving away from supplying a commodity means finding and nurturing relationships with people who are interested in creating unique and powerful work. Those people will expect a journey and not a product. 

Red Lemon Club: How to Survive the Biggest Creative Job Decline of All Time, 2017-Feb-1 by Alex Mathers

Meaningful art and design that makes an impact on its users is growing and vital, and relies on ‘expert practitioners’ who understand process to carry it out well with their clients.

But at the other end, commodity products and cheaper labour allow others to get a vital start on projects and businesses that can eventually develop into ones that do rely on more focused design expertise.

Sc160309pt

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)