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Gaining trust by writing newsletters in a specific way... advice from Michael Katz

In the years I've been reading Michael Katz's newsletters on newsletters, I've laughed and learned a great deal. His chatty style is always leading to a easy-to-remember point. I certainly feel that I know him well. 

When we write in concrete, relatable details, then we create a connection.

Blue Penguin Development: Do Your Prospects Trust You? Try This, 2016-Sep-23 by Michael Katz

The best advice I could ever give you about writing in a more authentic way is simply this: Write to readers as if you already know them well.

When you include specific references to recent events, they’ll feel like you actually do.

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