In the years I've been reading Michael Katz's newsletters on newsletters, I've laughed and learned a great deal. His chatty style is always leading to a easy-to-remember point. I certainly feel that I know him well.
When we write in concrete, relatable details, then we create a connection.
Blue Penguin Development: Do Your Prospects Trust You? Try This, 2016-Sep-23 by Michael Katz
The best advice I could ever give you about writing in a more authentic way is simply this: Write to readers as if you already know them well.
When you include specific references to recent events, they’ll feel like you actually do.