In building our brands we don't have to rely solely on our own brand. Customers were originally attracted to our business by certain values, and if we remember those values, we can tap into bigger issues, or even bigger brands, to remind them why they love us. Here's an example.
Lightspeed: 4 Steps to Join the Shop Local Movement and Get Exposure in Your Community, 2015-Sep-22 by Zoe Sadler of Snap Retail
Use hashtags like #ShopLocal or #SupportLocal with your messages.
Tag your fellow businesses in posts to promote the sense of community. Encourage your neighbors to host an event with you (Sidewalk Sale? Meet and Greet? Girls Night Out?) As you promote on social media, mention their stores to start the party early.
Lastly, incorporate Shop Local messaging in your email campaigns. Just as you would thank customers in store, thank them virtually too!
The “Shop Local Movement” is based on small businesses reaching out to their communities, educating their neighbors and talking to their customers about the benefits of shopping at locally-owned stores rather than supporting big box stores.
Remember, your store creates a distinctive shopping experience that consumers will not find at a big box. Are you maximizing this opportunity? Now that you’re equipped with these 4 tips, go out and spread the Shop Local love today!