I've been worried about the email newsletter. Although it's one of the most reliable ways to provide steady customer relationship management, they are so difficult to write well. But maybe it's not the writing but the content. In the article below, Blaise Lucey makes a great comparison of the spontaneity and sense of discovery we experience in social media, in contrast to the predictability of most email newsletters. I'm inspired to follow his advice.
Moveable Ink blog: Why Live Social Media Feeds Are the Future of Email + Social, 2015-Apr-27 by Blaise Lucey
We don’t expect much from brand emails. If we get a great sale, we’re happy.
Social media, on the other hand, is something we expect to be entertaining and unpredictable. Aside from keeping up with friends (or at least stalking them), there’s an endless amount of multimedia that people can watch, listen to, and share.
That’s why people spend a lot more time on social media channels than checking their inboxes: the content changes and it’s dynamic.
With live social media feeds, you can bring that experience to the inbox. This offers a way to connect your social and email channels like never before.