The first two lessons from L.L. Bean
Abbie The Cat Has A Posse: October 2003

Biggest mistake we make with social media: going for the Like

When we treat social media as if they are publicity tools, we undermine ourselves. Our posts ought to direct people how to participate in a dialogue that leads to co-operative action. 

Tq141119bdOver at The Bloggess, Jenny is founding a new religion, Blogessianism, as part of her ongoing effort to get everyone to take the world lightly. Extra gravy for all. Remember, "You may decline on the gravy, or give your gravy as a charitable contribution to those less gravied." Now make your own title and spread the word.

Medium: Innovation Lessons from Taylor Swift, 2014-Nov-9 by Saul Kaplan

...social isn’t about pushing a message out to potential customers, its about pulling people into a movement.

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