Why we need to understand what's driving growth of CRM software
The first two lessons from L.L. Bean

Rising customer expectations of memory and context

The more we interact with a company, the more we expect them to remember us and to recognize our context. As 'always on' technology increases, we can experience surprising benefits. Tq-120709-hbIn thinking about our own customers, we have to plan ways to track them for their benefit.

Acquia: Champions of Context, 2014-Nov-4 by David Mennie

These trends add up to a new capability -- a requirement really -- to engage with a customer in context -- delivering relevant context when and where he or she wants it.

You can start this process from the very first, anonymous, interactions. You can build on these experiences. And you can apply them to other channels: from the Web to mobile, from social to in-store retail.

Acquia Lift ContextDB creates a rich, progressive profile of your customers by collecting data from any channel including web, email marketing platforms, marketing automation tools, social platforms, call center transactions, offline, and third-party data sources. Marketers can leverage this data to uncover deep insights, and turn insights into action by triggering relevant communications for any channel.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)