Face-to-face networking has always been a big part of my life, even though I'm very introverted and drained by busy meetings. Michael Katz does a good job of reminding us how to make the most of it.
The problem we solve is... "we're not getting as much as we could from our customers." 'As much' could refer to repeat sales, loyalty, referrals or profitability. We're positioned to fix those problems. At Steady CRM, "We get loyalty."
Blue Penguin Development: What Problem Do You Solve?, 2014-Jun-19 by Michael Katz
If you want to win at the word of mouth game, you need to make it as easy and obvious as possible for other people to bring you to mind when a problem you can fix arises.