How social media practices influence CRM
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Staying connected against the current

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Sometimes we have to fight the current in order to stay connected with people. They are probably not swimming away from us, just drifting, not trying to stay connected. We have to be the one doing all the work to maintain the connection.

One of the wrong ways to do it is with the 'just checking in' email or phone call. Fortunately, there are many different ways we can do it right. Hendrik de Vries has some good statistics about the problem as well as some strategies for avoiding it.

Mingle Media Marketing blog: Avoid the "Just Following Up" Email, 2014-Jul-3 by Hendrik de Vries

The point is, you don’t get any value out of the emails you receive that say, “Just checking in” so stop sending them out to your clients and prospects and start sending something of value. ... 

Here's where he really hits home:

80% of sales are made on the Fifth to Twelfth contact... However...

Only 10% of sales people make it more than Three contacts with a prospect...

His solution includes "create a follow up plan or method that works with your industry and your personality" and I highly recommend the entire article: How to Write the "Following Through" Email.

80% of sales are made on the Fifth to Twelfth contact - See more at: http://minglemediamarketing.com/avoid-just-checking-email/#sthash.5lavw9Cc.dpuf
80% of sales are made on the Fifth to Twelfth contact - See more at: http://minglemediamarketing.com/avoid-just-checking-email/#sthash.5lavw9Cc.dpuf
80% of sales are made on the Fifth to Twelfth contact - See more at: http://minglemediamarketing.com/avoid-just-checking-email/#sthash.5lavw9Cc.dpuf

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