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Be choosier about your customers, and think twice about referrals

What are we writing here?

In the world of writing for a living, the hacks will always be with us. Even if you write for traffic, you can still write with heart. Tq140526wd

Medium: Think you have empathy?, 2014-Apr-30 by Barry Enderwick

When was that last time you fell in love with some good content? The answer is, of course, never. No one falls in love with “content”.

People fall in love with a book, movie or TV show. By using “content” you are distancing yourself from your customer. It is easy enough to change though. For example, if you change from “matching the right product to the right customer” to “matching the right book to the right reader” you effortlessly and instantly increase your empathy.


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