The painful part of free media
Curiosity versus Creativity encourages Engagement

Disciplining ourselves to see the customers' point of view

Seeing our business from the customers point of view is always difficult. I've always thought of myself as an outlier because, for me, any travel is a desirable adventure and instead of something I've had before, I usually want something new and unique to the place I'm going. I can understand that others want to find something familiar and reassuring. But now the entire market is shifting my way. Travelers have better tools that eliminate much of the uncertainty and most of the unpleasant surprises. My point of view is not so unusual any more, but I wouldn't know that unless I challenged my thinking. We have to keep unlearning.

Adweek: How Airbnb and Yelp are Changing Hotel Marketing, 2014-Feb-19, by Joan Voight

For business travelers, “discovery” now ranks higher than “escape” or Tq140310td“indulgence,” per the survey.

“Consumers have overcome their fears and discomfort from being in a new place, since they now have access to lots of information from Google Maps, review sites like Yelp and social media,” said Oscar Yuan, vp at the Millward Brown Optimor brand consultancy


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)