How responsible use of big data will happen
Yet another reason to take control of our data

How to welcome people to your web site

It's easy to build a web site that forces every visitor through one little chute (or funnel). Unfortunately, Tq130325edpeople arrive at your web site in all different stages of familiarity. The comScore web site is very elegant, and, in addition to About Us, offers a well-designed area called About You. ebay beats the Amazon firehose in providing a variety of paths to jump in. Slideshare beats Youtube in providing an orientation. Typepad does a nice job of letting you enter at your natural level of interest. What about your web site? Does it assume either everyone knows nothing or everyone knows it all?

Conversation Agent: Customer Engagement, 2014-Jan-27 by Valeria Maltoni

While for the purposes of breaking down the data and acting on it marketers are still talking about funnels, people think and act more in terms of phases of need in a continuous journey through their lives.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)