When we reach the day where the product IS the platform
All Marketing is Experimentation

TFS: Entrepreneurial risk-taking in the context of bad options

Entrepreneurs are famous for taking crazy risks, but according to Kahneman, it's easy to understand their behavior in context. Tq130813pd When the plane is falling out of the sky, how should you respond?

The entrepreneurs who opted for the "Hail Mary" pass were piloting a crazy idea to avoid catastrophe. The more imminent failure becomes, the more likely they are to be running headlong into great risk.

Whether you've invested in a new-business venture or work for a crazy entrepreneur, placing this risky behavior into context will be very important. Because you may have information the entrepreneur lacks. You may see a safety net. You may know a way to land the plane safely. Be sure and speak up. Or hold on for dear life.



Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)