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An idea that spurs creativity: give your customers their data

What if every company would share back your data as a normal part of customer service?

I work for a company that would find it very challenging, not because we wouldn't like to, but because it would be expensive to create the system to provide it. When I was collecting art, I really wanted my art dealer to help me keep track of all my purchases, but she couldn't afford to do it, partly because I was the only customer who was interested. 

Tq130620scHelping people collect data about themselves, in a useable format, is quickly becoming an industry trend. How can you and your company help?

Bryan Pearson: Data Sharing, 2013-Jun-10

Such forward-thinking initiatives, wherein the consumer is seen as a collaborator and not merely a source of insights, will be required for the data-science industry to grow prosperously. If we operate with uneven philosophies, wherein only some organizations invite consumers to review their information for the purposes of better interactions, then those that choose the non-communal approach will likely get shut out.

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