In marketing, the ongoing challenge is the commodification of everything. Our clients are constantly trying to reduce us to items they can place in a pigeon-hole. Easily compared. We have to stand up for our unique contribution.
gapingvoid.com: It Take Courage by Brian Solis, 2011-Mar-28
..., the truest, most genuine answer that I can share is that…to bring about change does not take technology, it takes courage. And, this is why change is not a commodity. Change is not easy nor is it formulaic. But I can say this with the utmost conviction, change.is.inevitable and it is yours to define.