Every business owner I know complains about having to 'generate content' but it's a central challenge to being a good marketer. It's wonderful if you know all about your customers' problems, but even then you have to help them put their issues into perspective. Sharing knowledge is key.
Hubspot blog: How marketing automation fits into inbound marketing, 2011-Aug-25, by Meghan Keaney Anderson
As a tool for helping companies scale personalized communications, marketing automation has a lot of potential. But its success will always be dependent on how marketers put it to use. Are you providing useful content that reflects leads' individual needs and experiences with your company? Or are you just interrupting leads' decision-making processes with three times the number of sales emails? To a lead, the difference is night and day.