We are still trying to figure out just how we can profit from the 'long tail,' but there's no denying Chris Anderson recognized a shift in the marketplace.
Wired: The Long Tail, 2004-Oct, by Chris Anderson
Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not enough channels to broadcast all the TV programs, not enough radio waves to play all the music created, and not enough hours in the day to squeeze everything out through either of those sets of slots.
This is the world of scarcity. Now, with online distribution and retail, we are entering a world of abundance. And the differences are profound.