Did you sign up for this marathon when you launched a business?
Building traffic by being in charge of a subject

Social capital becoming a competitive tool, so be afraid of not having any (via Brian Solis)

Okay, now you can be afraid of not participating in Facebook, Twitter, and LinkedIn. In this brilliant article, Solis points out that if you're not establishing an online reputation, you're falling behind competitively. He also notes that you can't be everything to everybody, so you'll have to prioritize who you're trying to reach (but that's just fundamental to all marketing.) He does a good job of summarizing the implications, and I recommend you read the whole article.

Social Capital: The Currency of the Social Economy. 2010-Mar-2, by Brian Solis

By participating in relevant online communities and publishing content that promotes our expertise as it empathizes with those seeking information and direction in a way that literally speaks to them, we begin the process of building and shaping our online reputation, brand, and persona that traverses virtual, augmented, and actual realities. ... Essentially, our brand as defined by our views, opinions, thoughts, observations, and actions, becomes a social object that requires dynamic cultivation and placement.

So one way of looking at this development is that if you want to keep your market, you better keep them infomed of your thinking.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)