QViews: Sales Leads: Talk to 'em or Lose 'em

September 11, 2009

Sales Leads: Talk to 'em or Lose 'em

'Working a lead' is an unfortunate concept because the person at the other end often ends up feeling 'worked on.' Always remember that your leads are people who can tell you what's going on. Take an interest in their life—it won't take long until you relationship has a trajectory and a rhythm.

Marketing Strategy and Innovation Blog: Give Your Leads a Regular Check-Up, 2009-Sep-10, by Maria Pergolino:

How often do you ‘talk’ to your leads? The frequency in which you engage with your leads is correlated with the chance of a sale. For example, calling a lead too much may frustrate the prospect and not calling them may cause them to forget about your brand.

Posted by Theresa Quintanilla in Heart on your sleeve | Permalink

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Comments

I enjoy your blog!! Anyway, I have the same problem with the power supply. Tomorrow I have a handyman coming over to put in an outdoor plug for me. I am sure you are enjoying our cooler Houston weather. Have a wonderful day!!!

Posted by: L Eckert | October 16, 2009 at 01:07 PM

Thanks, L. It's nice to be appreciated.

Posted by: Theresa Quintanilla | October 16, 2009 at 01:28 PM

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About this Viewspage

This Viewspage newsletter, formerly known as QViews, is a model for an innovative marketing communications system that outputs online, email and printed messages every month. Actually, the online version is updated 2-3 times a week, and then 6-8 of those stories are bundled sent out as both print and email newsletters at the end of the month.

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Every month we award a prize to the person supplying us the most valuable example of marketkeeping. Keep an eye out for businesses you think are doing a good job of marketkeeping. Submit your entry here. Each month one winner will be selected. There is no random drawing—the selection is based on judgment. Winners must wait six months to win again.
This month's prize

Small bowl by artist Diana Kersey, from the Goldesberry Gallery. This charming ceramic pot will be fun on your desk.

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No time to communicate
Most business owners don't have time to entertain customers with fresh stories for the newsletter or web site, and most customers don't have any interest in company news and reminders. That's why newsletters are hard to sustain.
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A Viewspage is a brief, engaging monthly message with six to eight current events plus your company's comments, selected to entertain and inform your customers, showing them you know what they'd like to know.
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In addition to immediate receipt of completedly identified inquiries, you'll get monthly reports that show the more messages, the more contacts and the more responses you'll have.

Our Story

After a few years at Ogilvy & Mather Advertising, and a few years as a marketing manager, founder Theresa Quintanilla decided to strike out on her own and design a service that would help companies grow closer to their customers.

Theresa worked as a marketing manager in Houston at companies of all sizes, from the Fortune 500 Service Corporation International to medium-sized CGI to the small Safety United. All these companies faced challenges in establishing a reliable communications channel with their prospects and customers.

Recently, Theresa incorporated Steady Stream Publications as a marketing firm to help companies interact more with their audiences.

Past customers include Griffing & Company accounting and DMN3 marketing services. Current customers are Columbia Club of South Texas, Active Pets Houston and the Goldesberry Gallery.

Memberships: Greater Houston Partnership, Houston Interactive Marketing Association.