QViews: At Etsy, email pulls its weight

September 09, 2009

At Etsy, email pulls its weight

Compared to ephemeral social media channels, email is practically a "hard copy." We can just let it lie in our inboxes until we get around to it.

Musings of a VC in NYC: Don't Forget About Email, 2009-Sep-7, by Fred Wilson

Our portfolio company Etsy operates a market for handmade items. Etsy has been operating for over four years. For most of its life, Etsy had little to no email communication with its buyers. In the past six months, they built a number of email services and now email is one of the top traffic drivers to the site, passing popular new traffic sources like social networks, blogs, and communities.

Posted by Theresa Quintanilla in Worthy of imitation | Permalink

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About this Viewspage

This Viewspage newsletter, formerly known as QViews, is a model for an innovative marketing communications system that outputs online, email and printed messages every month. Actually, the online version is updated 2-3 times a week, and then 6-8 of those stories are bundled sent out as both print and email newsletters at the end of the month.

Our Contest

Every month we award a prize to the person supplying us the most valuable example of marketkeeping. Keep an eye out for businesses you think are doing a good job of marketkeeping. Submit your entry here. Each month one winner will be selected. There is no random drawing—the selection is based on judgment. Winners must wait six months to win again.
This month's prize

Small bowl by artist Diana Kersey, from the Goldesberry Gallery. This charming ceramic pot will be fun on your desk.

Why We're Here

No time to communicate
Most business owners don't have time to entertain customers with fresh stories for the newsletter or web site, and most customers don't have any interest in company news and reminders. That's why newsletters are hard to sustain.
An entertaining solution
A Viewspage is a brief, engaging monthly message with six to eight current events plus your company's comments, selected to entertain and inform your customers, showing them you know what they'd like to know.
Never be forgotten
When your customers find a Viewspage in their mailbox or inbox, they'll be glad to hear from you, and you'll have space for several messages. Your events, promotions and specials, and if none...lots of other fun and valuable news.
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In addition to immediate receipt of completedly identified inquiries, you'll get monthly reports that show the more messages, the more contacts and the more responses you'll have.

Our Story

After a few years at Ogilvy & Mather Advertising, and a few years as a marketing manager, founder Theresa Quintanilla decided to strike out on her own and design a service that would help companies grow closer to their customers.

Theresa worked as a marketing manager in Houston at companies of all sizes, from the Fortune 500 Service Corporation International to medium-sized CGI to the small Safety United. All these companies faced challenges in establishing a reliable communications channel with their prospects and customers.

Recently, Theresa incorporated Steady Stream Publications as a marketing firm to help companies interact more with their audiences.

Past customers include Griffing & Company accounting and DMN3 marketing services. Current customers are Columbia Club of South Texas, Active Pets Houston and the Goldesberry Gallery.

Memberships: Greater Houston Partnership, Houston Interactive Marketing Association.