Still checkin' the old mail box

While all the other marketers are busy trying to figure out Facebook and Twitter, your customers are still checkin' the old mail box.

The Media Audit, FYI Newsletter, Direct Mail Use Increasing despite Competition, 2009-July:

A new study conducted by The Media Audit reveals that the percent of adults who are considered heavy direct mail users has been slowly growing over the past three years .... Among all U.S. adults, only 27.3% do not read any direct mail received in a typical week. ... Also, heavy direct mail users are more likely than the average adult to be spending money on home remodeling, consumer electronics, and new furniture.

Comments

[Rick Wilson]

Bingo! You hit the nail on the head. In many ways I think that people are more responsive to direct mail campaigns in their "old mail box" because they have been so overwhelmed with all of the email marketing gone wild out there today. People want to receive emails from people they know, but they EXPECT coupons, ads and offers in the mail...plus I think they are more trusting of mail ads because the sender has invested in them rather than just sending an email which is easily used to commit fraud for free.