QViews: Give Your Customers a Job

June 12, 2007

Give Your Customers a Job

Figuring out a project that would work for your customers may be challenging, but if you can get them to do something new and fun--imagine the loyalty that engenders!

MediaPost Publications: LG Puts Cell Phone Owners To Work As Music Critics2007-Jun-11, by Karl Greenberg

LG Electronics' Mobilecomm USA, the electronics giant's U.S. mobile phone division, is preparing to launch a program with music-business magazine Billboard Magazine. The effort, "Mobile Beat," lets owners of the company's mobile phones become de facto music journalists posting live commentary to personal blogs on billboard.com. LG and Billboard are letting 30 contestants get a free LG enV camera phone and VIP press passes to concerts, festivals and shows where they live, to be chosen by Billboard. Winners are charged with covering a raft of summer concerts, where they can post photos and reviews to Billboard.com. To participate in the contest, entrants must log onto Billboard.com and submit a photo of themselves along with a 100-word statement about why they should be tapped to be a citizen-journalist.

Posted by TheresaQ in Participatory Marketing | Permalink

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Marketing as the Lungs of your Business

This on-line newsletter is about all the chances you have to establish a communication system with your customers, prospects, vendors, investors or other audiences. Good marketing communications is like breathing. With every message you send out, you have an opportunity to collect some information back in. If you build the right respiratory system, over time you will become closer to your audience and better able to keep them happy.

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin. The other foundational book for marketing in the 21st century. Ought to called The Law of Permission Marketing because ignoring it is as dangerous as ignoring gravity. (*****)
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
by Ben McConnell and Jackie Huba. The best book on how to build and maintain a brand community. (****)
The Rebel Rules: Daring to be Yourself in Business
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Positioning: The Battle for Your Mind
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