QViews: New Retail Communications Channel

October 30, 2006

New Retail Communications Channel

4me_1 We're only beginning to understand the power of aggregating product reviews. This trend started on independent web sites, and I did not expect retailers to embrace it the way Amazon has, but they certainly do now. Apparently, it is just a natural outgrowth of standing next to someone in a check-out line, seeing her holding a product, and asking her if it works.

061116g DM News: Petco, P&G and Shaw use digital to open doors. 2006-Oct-30, by Chantal Tode

...[Brett Hurt of Bazaarvoice] said enabling customers to create product ratings and reviews online not only engages the consumer, but can become a digital asset that can be leveraged with analytics and by merchandising. Ratings and reviews "give people a more tactile experience online and allow people to touch and feel product online through other people"...

Posted by TheresaQ in Evolving Media | Permalink

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Marketing as the Lungs of your Business

This on-line newsletter is about all the chances you have to establish a communication system with your customers, prospects, vendors, investors or other audiences. Good marketing communications is like breathing. With every message you send out, you have an opportunity to collect some information back in. If you build the right respiratory system, over time you will become closer to your audience and better able to keep them happy.

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