Audience Chooses Efficiency over Serendipity
Zoom In on Audience Members with Networking Tools

Instant Network from P&G

060510 When entering a new market, it can take a long time to build up an audience who will give you reliable feedback about your new product. Now P&G is selling a business service that will provide an audience who's already predisposed to talk and talk back. Instead of focus groups and surveys, can you find a community that wants to become the "lead users" of your product?

Trendwatching.com: May 2006 trend briefing

P&G also recently rebranded its Tremor Moms program to Vocalpoint. In their own words: ‘’Vocalpoint is a unique marketing brand powered by the Procter & Gamble Company that helps companies do a better job developing products and services that moms care about and want to talk about. We work with this influential group of moms to help companies in industries that include entertainment, fashion, music, food and beauty. We collect feedback and generate valuable knowledge and insight for our clients through surveys, product sampling and previews of products and services.”

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)