Avoiding the ol' Coconut Headsets
For a long time, one of my favorite business writers has been Rob May. He used to post frequently at a blog called BusinessPundit, which is now run by a different group of people. Today he blogs infrequently at a site called Coconut Headsets, where he commands a much smaller audience of people like myself who enjoy thinking independently about business. He took the title from the Cargo Cult phenomenon of primitive tribes mimicking technical equipment like radio headsets so they would have the power that radio operators had--to command planes down from the skies.
Managers wear coconut headsets when they blindly copy ideas, or grossly misapply them, instead of thinking through each situation to see if adopting a new idea makes sense. Leaders wear coconut headsets when they confuse cause and effect, like believing that happy employees leads to better corporate performance, when perhaps the real link is that better corporate performance leads to happy employees.
Rob recently went on a pretty civilized rant about business publications which make money by telling people what they want to hear. I agree with him and have found most of my valuable ideas recently in books that aren't about business at all: The Mona Lisa Stratagem, Spiritual Evolution, and Educating Intuition.
Coconut Headsets: My Business Magazines Lied to Me, 2008-Jun-21, by Rob May
My final thought is that the best place to learn is to look at unpopular sources of information. If you read what other people read, you will think like other people think. Relish the obscure, the contrarian, and the unpopular, because they can seed your thoughts with unique ideas. Always keep a skeptical eye and remember that media is frequently lying to you, even if they don’t always know it themselves.
After years of having my rebellious ideas rejected, I finally began to find role models who can make their rebellious ideas work, and one of them is 