Merlin Mann Buckles Down

A reminder that WHAT we do matters more than HOW we do it. Seriously.

43 Folders: Time, Attention, and Creative Work, 2008-Sep-10, by Merlin Mann:

If the work that really matters to you involves understanding a relationship between a handful of seemingly unrelated things and then figuring out the best way to portray, magnify, or resolve those relationships, then you’re already doing creative work. Any time you make a connection between two or more axes that hadn’t occurred to you 10 minutes ago, yes, you’ve done something creative. Seriously. This does not require your wearing a beret.

But, then — and this is really important — if you want to actually make something out of all that insight, and if you have the will and desire to polish and improve the execution of all the things you produce, then we’ll have a lot to talk about.