UGLY: How Unorthodox Thinking Will Save Design, by Tad Toulis - Core77. 2008-Oct-30
Truth and beauty are good things, right? Not necessarily. Design's traditional preference on establishing 'order' has had the consequence of driving a collateral and unchecked pursuit of beauty. Beauty lies in the eye of the beholder, of course, and as such is subject to the vagaries of cultural bias and popular opinion. By degrees this pursuit of beauty has gradually been replaced with the much more predictable and less admirable accomplishment of achieving 'pretty'. And while consumer culture, planned obsolesce and design culture in general have benefited soundly from the creation, production and documentation of pretty things—the pursuit of pretty hasn't pushed the discipline of design into the tighter, less comfortable and ultimately more rigorous inquiries that outside forces (sustainability for example) are aligning to demand of us. How might product designers better position the discipline to take on the hairy problems of sustainability, economic uncertainty, global competition and the like? Well, one thing is for certain, simply co-opting present patterns of consumption into activities and services linked to conservation won't get us there. That path might work if the world population of 6.5 billion was to stay fixed, but with an additional 3 billion consumers arriving to the party by 2050 we'll need to find more expedient (read: more creative) solutions. ...
Don't rely on what you can anticipate; believe in the creative power of experimentation.
