Possibility of Gaining Control

The healthcare industry doesn't lend itself easily to "consumer control."

Hospital Impact: Health Care and Social Media. 2008-Apr-28, by Tony Chen

I think the real innovation will come when consumer-savvy folks put their heads together with web-savvy folks and medical experts. We will see new types of patient communities, new collaborations between industries, and in general, the lowering of walls between traditional silos. We'll see more healthcare organizations investing in some sort of presence within online networks as more eyeballs (especially the viral type) seem to be glued there. And we'll see personal health records thrown into the mix as well, making it easy for consumers to manage it (instead of feeling like it's managing us).