Muddling to a New Model
athenahealth is an odd company, but maybe just the one who can herd all those doctor-cats in a new direction.
Collective Intelligence: Crossover Healthcare: The Network is Nirvana, 2008-Jan-28, by Scott Shreeve
So instead of remaining a service operation only, [athenahealth] became a business intelligence engine that aggregated insurance rules, created software to analyze claims accuracy at the point of care delivery, and then advised physician practices on how to optimize their revenue. This was done through a series of technology, product, and service innovations. However, more important than any of these, the single greatest (smartest) thing that athena did was to build these solutions to function cohesively as part of a solutions Network. You see, every single provider on the athena Network is linked into the same database, uses the same version of the software, and benefits from the shared learning of every other provider on the network. Everything that athena does is an aggregation of the collective intelligence of all of its users.