Theresa Quintanilla

Theresa Quintanilla joined George Worthington in the Creative Houston initiative when she realized that his plans overlapped hers to create a communications vehicle to convey and strengthen the creative vitality of Houston. As an innovator, Theresa is confronted daily with the need to work in a place that supports risk-takers and is open to new ways of doing things. She thinks Houston would become an ideal innovation habitat if more attention were paid to developing and protecting its neighborhoods as places where you can live, work, play, and learn without a time-consuming car trip.

QViews is a publishing start-up focused on multi-channel newsletters as a way for businesses and organizations to maintain reliable communications with all their audiences. Our first launch was Active Canines, a newsletter for people who train their dogs to work or to play sports. She also assists Direct Marketing Network with their online newsletter, dmnViews. QViews newsletters are designed to be published simultaneously in three formats: online, email and print. The print version can be mailed to people who have not "opted-in" to the email version or it may be distributed at a retail establishment or at events.

The initial Creative Houston newsletter and web site was designed by Theresa to help Creative Houston obtain awareness and support while serving the broader Houston community. While a multi-function directory and community web portal is planned for the future, the current newsletter and site points out the valuable resources and signals that Houston is ready to go to next level and become a world-renowned center of creative enterprise.

After 20 years of experience in marketing communications, Theresa felt the time had come to set up reliable systems for communicating instead of jumping from one advertising campaign to the next. She has worked as a marketing director at small companies such as Safety United, Real Marketing Insights, and Microcomputer Power. At large companies such as Service Corporation International and CGI Information Services, she was in charge of launching new services and communication channels. She started her career at Ogilvy & Mather Advertising, working on the Compaq Computer account, where she saw first-hand how computer technology would revolutionize marketing communications.

Marketing the arts has always been of interest to Theresa, who entered Columbia University Graduate School of Business to get a degree in museum management. However, arts organization seem to pour much more energy into attracting donors than audiences, and she switched her concentration to marketing. At Texas Christian University she obtained a BA in Art History, and she pursued a masters degree in art history at the University of Chicago.

Outside her university career, Theresa has lived in Houston, having graduated from Dulles High School in the Fort Bend County suburbs. She says, Houston is a great place to start an enterprise, creative or otherwise. Houstonians are tolerant and curious, and failure is not a cause for humiliation. Along with the low cost of living is an attitude that everyone should enjoy the arts, not just the wealthy.

Theresa's Resume

Email her at theresa [at] qviews [dot] com or call (281) 433-2302.